供稿、摄影：管理与经济学院　编辑：王倩倩

　　2012年11月9日上午9:30，巴黎东部马恩－拉瓦雷大学Liliana教授应邀来必威·BETWAY开展学术交流，在主楼418会议室作了题为“Strategic patent management : a French experience (专利战略管理——来自法国的实践经验)”的学术报告，学院部分师生参加了本次报告会。

　　专利不仅包含技术信息，也包含法律信息，对企业开放式创新具有重要意义。Liliana教授介绍了专利管理在开放式创新模式中的作用，详细介绍了专利战略管理三个步骤，并从进攻性战略和防御性战略两个角度分析了企业的专利管理策略，最后通过汤姆森公司的实际案例讲解了专利战略管理的流程以及实施效果，并就专利战略管理与企业实际情况的关系进行了探讨。。
　　报告会中，部分老师和同学就有关问题与Liliana教授进行了沟通和交流，现场气氛热烈，极大地开拓了师生的思路和视野，报告会取得了很好的效果。
     
主讲人简介：
　　Prof. Liliana Mitkova has a PhD in Management Sciences from the University of Nice, France. She is an Associate Professor of Management and PhD supervisor in the University Paris-Est Marne la Vallée, France. She has conducted several empirical studies in large French industrial companies in different sectors (chemicals, pharmaceuticals, electronics, telecommunications, food, etc.). She is an author and co-author of several articles and books on patent management, technology transfer via licensing and industrial marketing both in French and international publications. Her current research interest is patent portfolios management in firms from the strategic, marketing and organisational aspects. She especially analyses the link between patent, innovation process and technology market. These links are studied through the prism of organizational arrangements made in companies to better protect and exploit patents. Mrs Mitkova has been a reviewer in several journals and has participated in scientific and organizing committees of international seminars.